Wednesday, February 29, 2012

10. Fast Food Trending

Anybody watch the Grammy's and see Chipotle's new ad?? Well if not, here it is:

For me, this commercial was so different than the rest of the commercials I usually see. I love the use of  animation to convey the message.  This commercial is longer than the usual 30 seconds but in the two minutes the viewer sees how most restaurants get their food products and how the animals are treated. Chipotle started trending on twitter minutes after the commercial aired. Soon it was catching like wildfire. Consumers like to know where their food comes from and see that it is raised humanely without hormones or the maltreatment of animals. In the same week, McDonald's pledged to get rid of its gestation crates for their livestock.  Because this commercial produced such a powerful reaction from consumers restaurants will continue to change how they acquire their food supply.  Advertising has such a powerful impact and can really shape what our society is capable of. Messages that create a positive movement can help us create a better environment to live in.

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