4. Checkmate

Lately Facebook has not just been posts to your friends and uploading pictures and updating people on your life. It recently started to let users share beliefs, opinions or political views through pictures other people have put up and wanted to share with the world. Recently I came across this gem:

Audi first put up the billboard to promote its new model. BMW came back with an even bigger, better billboard.  The location of BMW's billboard is the perfect response to Audi's campaign. By leaving such an open ended statement, Audi gave BMW the advantage to create an even better advertisement. In my opinion, this is hysterical. It played off another campaign and definitely sparked interest to those below on the street.