Wednesday, February 8, 2012
5. Got Milk?
This commercial for the "Got Milk?" campaign was successful because it appealed to a mass amount of viewers. Everyone can relate to eating a peanut butter and jelly sandwich and craving something to wash it down with. By creating a scene that viewers can identify with, "Got Milk" is generating interest from the public. "Got Milk" was created because the sales in milk products were decreasing because it wasn't considered 'cool.' This campaign changed how consumers viewed milk. A series of ads came out with visuals of things like a piece of chocolate cake or a peanut butter and jelly sandwich with the simple catch phrase, "Got Milk?" These ads were effective because the consumer can envision the scenario happening to them.
Advertisements began to branch out and include celebrities as well with a milk mustache and the phrase "Got Milk."
The simplicity of the campaign while using celebrities created a massive influx of celebrity campaigning. People were influenced by celebrities who also endorsed drinking milk. The sales for milk rose dramatically and the campaign that started over ten years ago is one of the most recognized in the world.